I talk about plastic waste (too much my friends would say!) and notice that people are universally fed up with it, and frankly pissed off that they can't buy the products they want without single use plastic.

People are motivated to help us and it's very heartening.

Our insurance broker removed his commission because he likes what we're trying to do, our graphic designers and IT consultants work at reduced rates because they believe in our goals. It's all very humbling and encouraging.

Sometimes the generosity is surprising. Here's one example.

In our work we use refill machines to transfer liquid from bulk containers into smaller, consumer usable bottles. We've already bought two of them, and our favourite comes from a family company in England called Adelphi Manufacturing.

A few months back, when we were being trained on how to use one of their machines, conversations started about our India project and how we were working (to at least try) to combat the sachet waste problem.

We were told that Adelphi was very motivated to give back where it could, and after some internal discussions they offered to provide on loan, free of charge, a refill machine for the duration of our pilot in India. Buying a new one would be around £10,000.

Isn’t that great?