On World Refill Day, City to Sea and its Refill campaign sent an open letter to CEOs of the world’s five biggest plastic polluters, including two that work in our space, Mr. Jope, CEO of Unilever and Mr. Moeller, CEO of Procter and Gamble.

Signed by over 400 organizations, the letter asked for the CEOs’ commitment to “transparent, ambitious and accountable reuse and refill systems as part of wider commitments to reduce the amount of plastic that you produce.”

It mentioned how plastic production is set to rise by 40% over the next decade and the ‘devastating’ impact plastic pollution is having on the oceans, terrestrial environment, wildlife and human health.

The letter proposed three simple steps:

• REVEAL the full extent of their plastic footprint
• REDUCE the amount of plastic used driven by setting ambitious, transparent targets and supporting action plans on how to achieve them. Then prioritizing achieving those targets

And one close to our heart…

• REINVENT packaging to ensure refill and reuse

You can read the full letter here.