Votes are in and our first product will be called माझा शॅम्पू (My Shampoo). If only I could say it! I really need to brush up on my Marathi to get the pronunciation right…

Next we need a logo. We want something that conveys quality, assurance and trust. And we want the logo to be something the consumers will be proud to have permanently in their bathrooms.

We had three options, all very different…

We liaised with brand consultants and identity designers in the UK and America that we have worked with previously. For the most part, their preference was strongly for option two or three. They felt these were more modern and vibrant but also carried the required sense of quality and assurance we wanted. We agreed.

But it was not their choice. And neither did we think it was ours. When we showed the options to the women who might be buying this product, they didn’t agree.

We sampled women at various locations and here is a record from a waste recycling facility in Aurangabad where some of the women work …

The hands down winner, with well over 50% of votes was option one, so that's what we're running with…