We worked with a design and branding company in India to explore branding and naming strategies. It was a useful exercise
Nothing is yet settled, but we’re leaning towards a name that reflects the collaborative and communitarian approach we’ve taken.
We are working very closely with the low-income consumers, all women, we hope will buy our product. They've told us what they look for in a shampoo and what they don't want, they've selected the product from a range of options, told us what they want to see on the label and given us suggestions for how to pitch it. To reflect this, we are toying with branding our product ‘My Shampoo’ or ‘Our Shampoo’.
Most brands in India are in English or Hindi, but we're thinking of using the local language, Marathi, so it could be
माझा शॅम्पू (My Shampoo)
आमचा शैम्पू (Our Shampoo)
We’ll put these out to test to see what people think.
As an interesting aside, we learned that the word shampoo comes from India. This a passage from Wikipedia…
The word shampoo entered the English language from the Indian subcontinent during the colonial era. It dated to 1762 and was derived from the Hindi word cā̃pō (चाँपो, itself derived from the Sanskrit root capati (चपति), which means 'to press, knead, or soothe'
In the Indian subcontinent, a variety of herbs and their extracts have been used as shampoos since ancient times. The first origin of shampoo came from the Indus Valley Civilization. A very effective early shampoo was made by boiling Sapindus with dried Indian gooseberry (amla) and a selection of other herbs, using the strained extract. Sapindus, also known as soapberries or soapnuts, a tropical tree widespread in India, is called ksuna (Sanskrit: क्षुण) in ancient Indian texts and its fruit pulp contains saponins which are a natural surfactant. The extract of soapberries creates a lather which Indian texts called phenaka (Sanskrit: फेनक). It leaves the hair soft, shiny and manageable. Other products used for hair cleansing were shikakai (Acacia concinna), hibiscus flowers,ritha (Sapindus mukorossi) and arappu (Albizzia amara).Guru Nanak, the founder and the first Guru of Sikhism, made references to soapberry tree and soap in the 16th century
Cleansing the hair and body massage (champu) during one's daily bath was an indulgence of early colonial traders in India. When they returned to Europe, they introduced the newly learned habits, including the hair treatment they called shampoo.